Imagine never having to waste another minute guessing what to write about…
Well, what if you could generate 100+ valuable ideas in less than half an hour?
In this incredibly informative video, Ship 30 for 30 captains Dickie Bush and Nicolas Cole share their proven system and idea generating devices that take the guesswork and stress out of content creation.
In less than 30 minutes, you’ll tap into a limitless well of ideas to captivate your audience.
Actionable Items from the Video
1. Reflect on Your Own Experiences (The 2-Year Test)
Think back to who you were and what your life was like 2 years ago.
- What problems did you have?
- What questions did you need answered?
- What skills did you want to learn
Make a big list of all the changes, struggles, interests and transformations you’ve gone through. These become prime topics you can write about, because you lived them!
2. Get Specific
Don’t just write about big, broad topics.
Narrow it down by industry, location, demographic, etc.
Imagine you’re writing to your past self – what specifics do they need to know? The more targeted your topic, the more credible you become.
3. Establish Your Credibility
Leverage your personal experience and knowledge on a niche topic to establish credibility. If writing more broadly, “borrow” credibility by researching experts in the field and curating their wisdom. Readers just need a reason to see you as a trusted source.
4. Explore the 4 Proven Paths
For any topic, there are 4 main ways to present the content:
- Actionable tips
- Analytical insights
- Aspirational stories
- Anthropological perspectives
Most writers tend to gravitate to 1 or 2 styles. Experiment to learn which approach resonates with your audience.
Our Takeaway
If you have experience: then you have valuable information inside your head. You just need to learn how to tap into that wisdom.
The next time you need ideas: try this framework. In less than 30 minutes, you’ll have endless possibilities for compelling content that your readers will love.
The hardest part is simply getting started.
So grab your journal and reflect on your experiences… choose a specific angle, establish some credibility, and explore different paths for presenting the topic. Before you know it, you’ll have a master list of ideas worth writing about!
Now get brainstorming!
Your Turn
What did you think about this video? Do you have a system for idea generation? Does it work well for you? Let me know in the comments section!
