Starting out as a creative entrepreneur can feel daunting… and having to push through the early days with minimal traction can be demoralizing.
The good news is that with the right mindset and tactics, you can build momentum and find the success you seek.
Building an audience and generating income takes time, perseverance, and the right strategy.
Josh Spector has been there before, and in this video, he shares advice that could’ve saved him time and frustration when starting out.
If your content journey is in its early stage—this is the video you need to see!
Key Insights from the Video
- Get crystal clear on your target audience and what transformation you want to help them make. This alignment is crucial.
- Ensure everything you create serves that audience and transformation. Don’t get distracted.
- Pick one social platform to focus on, preferably the one you enjoy using the most as a regular user.
- Set output goals for how much content you’ll produce vs. vanity metrics like follower count. Celebrate creating value.
- Add unique twists to standard content formats to help you stand out in a crowded field.
- Build strong relationships with your audience and fellow creators. Nurture community.
- Write down 50 questions your audience needs answered. Those are your content topics.
- Have patience and faith in the long game. Overnight success is extremely rare.
- Invest in yourself through courses, coaches, ads, or hired help. Time, money, and effort can be exchanged.
- Start an email newsletter. This builds your most valuable asset—direct access to your audience.
Our Takeaway
It can be difficult to comprehend the amount of effort required to build a content business until you hear someone’s entire story.
Josh shares the continuous iteration and change that occurs during this process, which was inspiring to hear.
Stay focused on serving your audience, sticking to the fundamentals, and providing value. Build genuine connections and consistently produce quality content.
Remember, incremental progress compounds over the long haul.
Your Turn
Is it just me, or does Josh Spector always have the most amazing actionable advice?
What did you think of this video? Anything particular that stood out to you?
